Australia spends per capita on eCommerce ranks in the top 2 globally contrary to BandT artcle Australia’s digital opportunity – Facts not sourced and incorrect

I was reading an article on B&T yesterday http://www.bandt.com.au/opinion/australia-s-digital-opportunity and found some of the information contained within to go against what I knew about digital marketing in Australia. My main issue is specifically on this point below, I just don’t buy it.  According to all the data that I have compiled or studied Australia spends per…

Attribution modelling

Attribution modelling This is fantastic article and currently I am writing something not too dissimilar. IMO the industry will struggle to create a ubiquitous methodology for attribution as there are just such a large set of unknowns  With your described position based attribution you fail to take into account the time on site each click…