Email & Affiliate marketing delivers more sales than Facebook & Display put together

 

 

Good research from the US for 86 advertisers and 72M customers which shows how each channel stacks up in delivering new customers and life time value.  Email acquisition clearly is leading the way here and affiliate marketing holds up well too.

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One thing that is not considered here is the actual Return On Advertising Spend or ROAS by Channel.  From dgm’s research in Australia of over $100M in sales delivered we can clearly see that affiliates delivers the most cost effective route to market to acquire customers, 800% more cost effective than display and 100% more cost effective than PPS Search

 

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http://www.dgm-au.com/our-work/lenovo/

 

http://blog.custora.com/custora-content/uploads/downloads/2013/06/Custora_EcommSnapshot_2013_Q2.pdf

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