The iconic reports $14M in losses in 18 months

Not surprisingly The Iconic’s massive Australian land grab of customers has cost them dear.

The retailer who is hugely addicted to discounts for customers and an advertising budget that would match some huge offline retailers has struggled for profitability.

http://m.afr.com/p/business/sunday/web_retailer_the_iconic_says_job_dd23MkfHXOMqh1keKhm5BK

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