Have you seen the news from Google regarding the policing of Trademarks within Australia?

We believe this could have a massive effect on Competitor Advertisers encroaching on your branded keywords.

We encourage you to speak to dgm on how your affiliates can help you manage these search results by pushing out competitor ads from search results, and reduce direct leaking of this traffic to their competition. There are examples in search engines where large brands have most of their paid search ads filled with Affiliate ads which has pushed away other competitor ads which results in less traffic leakage away from the brand itself.

The benefits of affiliate search are

•Dominate Brand & Generic search terms
•Use affiliates to keep competitors from the SERPS
•Through dgm management advertiser always features in position 1
•Use affiliates to maintain position 2 and 3
•Increase traffic
•Maximise margin
•Control costs

Allowing Brand Bidding for Affiliates will lead to better brand keyword protection from competitors and Search Engine Results Page (SERP) domination.

If you want more information then please contact us

http://www.bandt.com.au/news/digital/google-adwords-changes-leave-brands-in-strife?utm_source=SilverpopMailing&utm_medium=email&utm_campaign=BandT%20Newsletter%20-%20send%20-%3E%206/05/2013%201:40:09%20PM&utm_content=&spMailingID=6090589&spUserID=ODcwNDQ1Mzk2MAS2&spJobID=72859436&spReportId=NzI4NTk0MzYS1

To learn more about this trademark policy revision, visithttps://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177578

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