We believe this could have a massive effect on Competitor Advertisers encroaching on your branded keywords.
We encourage you to speak to dgm on how your affiliates can help you manage these search results by pushing out competitor ads from search results, and reduce direct leaking of this traffic to their competition. There are examples in search engines where large brands have most of their paid search ads filled with Affiliate ads which has pushed away other competitor ads which results in less traffic leakage away from the brand itself.
The benefits of affiliate search are
Allowing Brand Bidding for Affiliates will lead to better brand keyword protection from competitors and Search Engine Results Page (SERP) domination.
If you want more information then please contact us
To learn more about this trademark policy revision, visithttps://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177578