Appointing three new senior roles and opening a Melbourne office, dgm is eyeing growth in affiliate marketing as more retailers get on board.
As far as affiliate networks are concerned, dgm is one of Australia’s largest and, in a sign of the times, the specialist digital marketing firm has opened a Melbourne office in response to rising demand for its services.
The company has reported more than 20 new retail clients, which have launched affiliate marketing programs in the past six months alone. Subsequently, dgm has contrived to appoint three senior staff members at the new location.
John Matthews, General Manager of dgm Australia, said the network now delivers over $10 million in e-commerce sales every month, and he expects this figure to rise.
“Large retailers such as Big W, specialist online merchants including Kogan and The Iconic, and global giants Microsoft, Sony and Marks & Spencer are among more than 20 new clients to the dgm affiliate network,” Matthews said. “We are seeing the momentum build for affiliate marketing in Australia as local online retailers learn about the unique benefits of the channel while international retailers are looking to grow their incremental sales through our specialist retail publisher base.”
The three appointments draw on experienced industry talent, as Peter Hammond, former Head of Operations and Account Management for Shopping.com, Alexandra Lochhead, previously of BooHoo.com, and Kertu Liina-Lehismae from Rakuten-LinkShare UK are all brought into the dgm fold.
The company has indicated that Lehismae will be the first to arrive at the Melbourne office and has be tasked with supporting the growth of new retailers to the affiliate channel.
Matthews highlights the fact that the Australian affiliate market, historically dominated by the big finance brands, is experiencing a structural shift.
“Growth in online retail spend, coupled with greater focus from big brands on how they are using the internet as a sales mechanism means we are seeing big retailers embrace the affiliate channel and we expect to see this growth continue for years to come.”