Guarantee more margin with digital coupon strategy that works #eCom13 Expo

 

Use coupons on high margin products 
Use “X% off when you spend $Y” where $Y is 50% greater than your average transaction value 
Use coupons for up selling 
Plan for your coupons to go viral 
Ensure your online checkout can reject inactive coupons 
Set expiry dates and unique identification to measure redemption 
Always include Terms & Conditions for coupon use

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