Affiliate marketing Australia – Find out what you are missing out on – eCom Expo 13


Affiliate Marketing – Find Out What You Are Missing Out On
dgm; Chris Garner, Performance Strategy Director, dgm

From coupons to cash back, PPC to review sites, dgm will walk you through the anatomy of an Affiliate Campaign. With only one of the top 20 multi-channel retailers in Australia involved in affiliate marketing the market is still hugely untapped. In the UK alone this industry contributes over $6bn to online retail economy. 

Discover the fundamentals involved in launching and running a successful Affiliate Campaign. The presentation will provide insight into the Australian Market, key strategies to drive growth and case studies from local retailers that you can take away and apply to your business.

Key Takeaways:
• International and local affiliate marketing best practice
• How to use coupon sites to increase order value
• Using de-duplication to pay for only real sales
• Using shopping feeds to create interactive widgets across 100s of publishers


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