Google will no longer monitor or restrict keywords in response to trademark complaints for ads in Australia – Affiliate search becomes all the more relevant

This is a courtesy notice to let you know that today we are announcing a change in our AdWords trademark policy. We will be contacting those who have made trademark complaints in the past to advise them of this change.

 

From 24 April 2013, Google will no longer monitor or restrict keywords in response to trademark complaints for ads served to users in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil. This change will bring our procedure in line with our current approach to keywords in the rest of the world. Complaints received prior to 24 April 2013 will continue to be processed under the current procedure; however, any investigation of keywords in the affected regions completed prior to 24 April 2013 will no longer apply to keywords after that date. Google will continue to investigate and take appropriate action regarding use of trademark terms in ad text for complaints received before or after 24 April 2013.

 

To learn more about this trademark policy revision, visit https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=177578

 

Please don’t hesitate to contact us if you have any questions in respect of this change.

 

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