Resource: Performance Marketing Guide 2013

The second Performance Marketing Guide has been written by some of the most knowledgeable minds in the industry. There’s nobody better to talk about performance marketing’s many sub-channels than those pushing the sector’s boundaries on a daily ba…

60% of Australian Advertisers are set to increase their affiliate spend in 2013

Australian retailers embrace affiliate marketing http://econsultancy.com/au/blog/11248-australian-retailers-embrace-affiliate-… Affiliate marketing is on the rise amongst retailers in Australia, with three in five indicating they have increased …

Inaugural Australian Affiliate Survey results only 11% of Advertisers are spending more than 31% on the affiliate channel

dgm announce results of inaugural Australian Affiliate Benchmarking Survey Executive Summary The 2012 Australian Affiliate Marketing Benchmarking survey was commissioned by online performance marketing agency and affiliate network dgmAustralia and…

IAB UK 16% Affiliate Programmes investing more than 31% of their marketing budget in the affiliate channel

Survey shows a 45% uplift in investment from brands in their affiliate programmes, increased commission payments and confidence in year ahead The Internet Advertising Bureau?s (IAB) Annual Affiliate Advertiser Survey, supported by A4U, released …