Performance Marketing: How the Right Program Can Propel Online Retail Growth

12:00pm, Wednesday 7 July, Track 1

In the increasingly competitive e-retailing environment, performance marketing (where you only pay on the results achieved) is a cost-effective marketing tactic to drive traffic, generate sales and build long-term stability and awareness. From affiliate programs to e-coupons and shopping comparison websites, this session will guide you through the performance marketing landscape, what type of programs suit online retail, traps to avoid and how to set up a solid reward strategy to ensure maximum results.

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??Event for Online & Multichannel Retailing

Expo | Conference | Networking

Sydney Convention & Exhibition Centre

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