Get the basics right in digital marketing first

De-Duplication Best Practice Guidelines   It still beggars belief that today in 2014 with all the analytics enterprises talking about digital media attribution and cross device platform tracking that so many of the BIG and little advertisers are still not getting the basics right.   This basic methodology that I am going to talk about…

Australia spends per capita on eCommerce ranks in the top 2 globally contrary to BandT artcle Australia’s digital opportunity – Facts not sourced and incorrect

I was reading an article on B&T yesterday http://www.bandt.com.au/opinion/australia-s-digital-opportunity and found some of the information contained within to go against what I knew about digital marketing in Australia. My main issue is specifically on this point below, I just don’t buy it.  According to all the data that I have compiled or studied Australia spends per…

Attribution modelling

Attribution modelling This is fantastic article and currently I am writing something not too dissimilar. IMO the industry will struggle to create a ubiquitous methodology for attribution as there are just such a large set of unknowns  With your described position based attribution you fail to take into account the time on site each click…

Tracking discrepancies with Adobe SiteCatalyst

It seems every time a client of ours uses SiteCatalyst as their analytics platform and has 3rd party Ad Server like DoubleClick or Mediamind, the data discrepancy between can often be around 400%, which could be considered by some large global brands as acceptable across multiple regions.   IMO anything over 10% in data discrepancy…